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Optimize Website Landing Pages for Better Conversions

16 April

The quality of your website landing page is one of the most important factors that show whether you are able to convert your visitors into prospective customers. Once a visitor clicks a link or an Internet ad, they are showing trust in you that you will deliver the best quality information on the landing page.

 However, if your landing page fails to climb up to your visitors’ expectations, you are at the risk of losing that visitor to another information source or may be your competitor. Thus, it is important that you optimize your landing page well to be able to sell a product or gain subscription to a service.

 There are number of aspects that you can look into to make the landing page works best for you. Nevertheless, following highlights some of the best practices to optimize the landing pages for better conversions.

HTML5: Discovering the Pros and Cons

16 April

HTML5 has been the hottest buzzword in the Internet industry for the past few years. While HTML5- compatible smartphones have started to sell in market, the adoption of HTML5 is expected to boom over one billion this year. This latest technology has various embedded features that help you out with the presentation and structuring of the content. Also, it contains numerous syntax features and combines several technologies that are designed for web applications.

However, every technology has its own pros and cons and HTML5 too is not spared of it. Following outlines some of the major pros and cons that come attached with HTML5.


Since HTML has come into being, from a consortium, it will take some time to develop completely and come on its own. Even though HTML5 might not yet be the perfect solution, but its numerous advantages that make the complete process of designing quicker and easier cannot be ignored. Take all the considerations in mind and choose for yourself before moving ahead with the design process.

Custom Software That Adds Value To Your Business

16 April

A custom software applications development process varies greatly in size as well as complexity depending upon the requirements of an individual or an organization. Most of such products are used for work that is repetitive but at the same time equally critical and usually includes tasks such as invoicing, HR management, task scheduling and others. By choosing to automate such tasks, an organization is able to free its employees to perform other more important work which in turn increases the efficiency and at the same time reduces the costs incurred.

Most of us who have operated on a software for over a period of time, face a situation wherein we wish that the product could have done a little more. There are several ready to use products that are available in the market for purchase but they fall short of our requirements. This is the reason why many organization in need of a product that is customized as per their requirements outsource software development projects. Since these products are created specifically to meet one’s business requirements, they usually offer a higher return on investment in the long run and can always be customized further if the need arises.

Despite the one time cost that companies incur in the case of customized product, I would still recommend that they go for the same as its benefits surely outweighs the price. In order to create an ideal custom solution, there is usually a prolonged consultation so that the requirements can be precisely understood. At times it might also involve the removal of certain unnecessary features that are time consuming while sometime there might be a few additions too.

Today, India stands as the top rated destination for any kind of software related work and has been appreciated by clients globally for their effort and dedication. The only way for this nation in this sphere of business is the way upwards, and that is why companies continue to approach the experts here to add value to their projects.